Hi, I’m Naina 👋

Founder & Creative Visionary of NUE

I started NUE with a simple obsession: activewear that feels as good as it looks.

The story of NUE began with a simple observation by our founder, Naina Jain. Despite countless options in the market, something essential was missing — activewear that was not only performance-driven, but also beautifully designed and so soft it feels like a second skin.

NUE stands for bare body, and that’s exactly what we create: butter-soft fabrics that feel like nothing on your skin, while giving you the confidence to move, sweat, and live freely.

At NUE, we believe comfort isn’t a luxury — it’s a lifestyle. Born from the idea that clothing should move with you, not against you, NUE is a premium activewear and loungewear brand that blends effortless comfort with contemporary style.

Every detail matters to us — from the precise shade of a pastel to the drape of a fabric — because we’re perfectionists at heart. That’s why our pieces are designed to be versatile enough for the gym, the street, and everything in between. With breathable fabrics, dynamic cuts, and a focus on fit, NUE makes performance personal.

We take inspiration from precision and artistry, ensuring each garment celebrates balance: softness with strength, elegance with ease, style with function. Because your second skin should be as bold, dynamic, and unique as you are.

Welcome to NUE — where comfort meets confidence, and activewear feels like home.